With over 15 years in agile software development and new product launch, we formulate proven strategies to achieve your goals at each stage of the systems development life cycle.
What is a Product Strategy?
A product strategy is a plan that is put in place to achieve product goals. Your strategy defines your product roadmap and how to accomplish your objectives. It outlines the vision of your product and describes how your product will evolve. By first defining and documenting your product vision, you create a point of reference for your entire team to execute upon. With a product strategy framework in place, you are able to align with key stakeholders on product goals and how they will be accomplished. These strategies include product ideas, goals, and tactics that when brought together manifest into product success.
Why is strategy important?
By analyzing the findings of a successful product research phase, you are able to define strategies for product development that are likely to achieve desirable results with your target audience. Documenting how to implement product features, designs, objectives, and launch plans allows you to provide your team members and stakeholders with an actionable plan for product success. A thoughtful strategy based upon research discoveries will result in a product that meets the needs of your target audience, retains their interest, and leads to conversions for your business. Ultimately, strategies increase your product’s chance of success and market share.
How can you ensure a strategy will be effective?
As mentioned above, research is the foundation of strategy. When thorough research is employed and results are able to be replicated, you are afforded confidence in the accuracy of your data and can then begin developing strategies that will positively impact both your product build and the likelihood of market success. Whether your research is descriptive, explanatory, quantitative, or qualitative, you must find ways to validate or invalidate what you assume to be true about your customer segments, features, designs, technologies, and marketing initiatives. Needless to say, thoughtful research, analysis, and inference is required to establish credible and effective strategies.
Furthermore, alignment is key. How will your team know what to build and how your product should function? Alignment with your team by way of regular meetings and documentation will help streamline both product management and implementation.